Not Secondary Socials
Bring your benefits to life on social media
Benefits do not have to stay buried in a staff handbook or a job ad. Social media is exactly where you can show what you have to offer as an employer in an accessible, creative way.
With Not Secondary Socials we translate your benefits into content that fits your organisation, your audience and your social media channels.
Schedule an appointment- Hourly rate
- € 110
- Approach
- 5 steps
The question
Your benefits are more interesting than you think
Pension, leave, mobility or a working-from-home scheme may not sound like social media material. But behind every benefit sits a story about what you value as an employer.
Even so, benefits barely get any attention on social media. While that is exactly where the opportunities are to introduce employees and candidates to your employer brand in a different way.
With Not Secondary Socials we turn benefits into content people actually want to watch.
When is Not Secondary Socials right for you?
Want to get more out of your benefits?
Benefits are barely visible
You offer a lot, but do not show enough of it online.
Employer branding could be stronger
You are looking for new topics that make your employer brand visible.
Content stays too formal
Benefits are mainly explained in long texts and formal documents.
Reaching candidates better
You want to use benefits to reach potential employees in a different way.
A need for new content
You are looking for a recurring source of relevant, authentic employer branding content.
Not sure where to start?
In a short call we look at which approach fits your organisation.
Schedule an appointmentWhy this matters
From scheme to story
Make your employer brand visible
Use concrete examples to show what you value as an employer.
Reach candidates
Bring benefits to the channels where potential employees look around.
Make complex topics accessible
Even pension or leave can make for understandable, enjoyable content.
Build recognition
Make benefits a recurring part of your employer branding.
Our approach
From benefit to social content
- 01
Selecting
We look at your benefits package and decide which schemes make for interesting social media stories.
- 02
Concept & angle
We work out how to tell these topics accessibly, creatively and, where fitting, with a touch of humour.
- 03
Developing content
We translate the chosen topics into short videos, posts, visuals or other social formats that fit your brand.
- 04
Reusable formats
Where possible we develop recognisable formats you can reuse for different benefits and topics.
- 05
Timing & rollout
We think along about the moment, frequency and channels where the content works best.
Result
Benefits that get seen
Not Secondary Socials turns your benefits into a source of employer branding content for current and future employees.
A modern, recognisable way to show through social media what you have to offer as an employer.
Creative content around your benefits
Complex topics explained accessibly
Content that matches your own brand and tone of voice
Reusable formats for future communication
Process & timeline
A one-off campaign or ongoing content
Not Secondary Socials can be used in different ways. We can translate a number of specific benefits into content, develop a complete series or think along about a recurring format. Beforehand we decide together on topics, formats and the amount of content you want, and build a concrete plan on that basis.
The timeline depends on the content format chosen and the size of the assignment.
Do you have a specific campaign, deadline or publication moment? Then we align the planning with it.
Indicative investment
What does Not Secondary Socials cost?
The effort needed depends on the number of benefits, the formats chosen and how much content we develop. Beforehand we estimate the hours needed and agree which content we develop. We keep transparent track of the hours actually spent, so you keep insight into effort and cost during the project.
Frequently asked questions about Not Secondary Socials
Yes. Not Secondary Socials is not a general social media agency. Our expertise lies specifically in employee benefits and how employers can communicate them attractively and understandably.
That depends on your audience and existing channels. Content can be developed for LinkedIn, Instagram or TikTok, for example. Together we decide which format and channel fit best.
Think of short videos, social posts, visuals, carousels and recurring formats. We determine the exact form based on the topic, your brand and the audience.
They can, in fact. Topics like pension, leave or mobility may look complicated or formal at first glance. The challenge is to take out the essence and tell it in a simple, appealing way.
Yes. Where it suits your organisation and the topic, we can deliberately use humour to make benefits more accessible. That is also part of the current positioning of Not Secondary Socials.
No. We can look at your benefits package and advise which schemes are interesting to highlight. If you have topics or campaigns in mind yourself, we will of course take those along.
No. We focus on devising and developing the content around benefits. The actual management and posting stays with your own marketing, communication or employer branding team.
Yes. We can develop both individual pieces and a recognisable series or format around benefits, so you can publish new benefits content regularly throughout the year.
Want to make benefits part of your employer branding?
From mobility and leave to pension and unusual perks: almost every benefit has a story worth telling.
