Our story

Not Secondary started in 2020, just before the COVID-19 crisis. A remarkable time in which much changed, not only how we worked, but also how we viewed benefits.

We started with a fresh perspective and a clear mission: to raise the bar for benefits in the Netherlands. We did this through projects focused on the optimisation and communication of secondary benefits. Ideally both at the same time.

Our name says it all. Not Secondary is a deliberate choice. We believe that secondary benefits are anything but secondary. They touch on what people truly value in their work, think health, flexibility, development and work-life balance. These are the things that determine whether someone stays, grows and feels connected. They therefore deserve not only attention, but also direction.

Along the way, other HR challenges regularly crossed our path, but we always stayed true to our focus. And that turned out to be the right choice. By now, we have had the privilege of working for organisations such as Van Lanschot Kempen, Achmea, Capgemini, Albron, Zinkunie, Vrumona and many others. With or without a collective labour agreement, large or small, corporate or SME, we have seen it all.

From the very beginning, we gathered the knowledge, experiences and insights gained from our projects. Over the years, this gave rise to a unique source of information on benefits, market developments and the challenges employers face.

In 2025, we translated these insights into the development of our own platform, in close collaboration with existing clients. The result is Total Benefits: an benefits intelligence platform that helps organisations to centrally record, benchmark, manage and further develop their benefits.

Total Benefits is built on five years of consultancy experience and is continuously enriched with insights from ongoing projects. This allows the platform to grow in step with employers' challenges and developments within the benefits landscape.

With the introduction of Total Benefits, we have combined the best of both worlds since 1 January 2026: specialist consultancy and benefits intelligence. In doing so, we bring together knowledge, benchmark information, technology and practical experience in one integrated approach to secondary benefits.

Because ultimately, we believe that great benefits do not happen by chance. They are the result of insight, direction and the willingness to keep improving.