About us
Behind Not Secondary and Total Benefits is a team that focuses entirely on employee benefits. Every day, we help organisations to make their benefits transparent, to optimise them, communicate them and keep them future-proof. That way, we support employers in making better-informed choices about their benefits policy.
Since 2020
Not Secondary started in 2020, just before the COVID-19 crisis. A remarkable time in which much changed, not only how we worked, but also how we viewed benefits.
We started with a fresh perspective and a clear mission: to raise the bar for benefits in the Netherlands. We did this through projects focused on the optimisation and communication of secondary benefits. Ideally both at the same time.
Our name says it all. Not Secondary is a deliberate choice. We believe that secondary benefits are anything but secondary. They touch on what people truly value in their work, think health, flexibility, development and work-life balance. These are the things that determine whether someone stays, grows and feels connected. They therefore deserve not only attention, but also direction.
Along the way, other HR challenges regularly crossed our path, but we always stayed true to our focus. And that turned out to be the right choice. By now, we have had the privilege of working for organisations such as Van Lanschot Kempen, Achmea, Capgemini, Albron, Zinkunie, Vrumona and many others. With or without a collective labour agreement, large or small, corporate or SME, we have seen it all.
From the very beginning, we gathered the knowledge, experiences and insights gained from our projects. Over the years, this gave rise to a unique source of information on benefits, market developments and the challenges employers face.
In 2025, we translated these insights into the development of our own platform, in close collaboration with existing clients. The result is Total Benefits: an benefits intelligence platform that helps organisations to centrally record, benchmark, manage and further develop their benefits.
Total Benefits is built on five years of consultancy experience and is continuously enriched with insights from ongoing projects. This allows the platform to grow in step with employers' challenges and developments within the benefits landscape.
With the introduction of Total Benefits, we have combined the best of both worlds since 1 January 2026: specialist consultancy and benefits intelligence. In doing so, we bring together knowledge, benchmark information, technology and practical experience in one integrated approach to secondary benefits.
Because ultimately, we believe that great benefits do not happen by chance. They are the result of insight, direction and the willingness to keep improving.
Paul Brink
Founder, Not Secondary — 01 01 2026
Why we exist
We believe that for many organisations, secondary benefits are still needlessly complex. Information is fragmented, schemes grow organically and employers lack the overview they need to make well-founded choices.
That is why we combine consultancy, technology and hands-on experience in one team. We not only advise organisations, we also make sure changes are actually implemented and safeguarded. That combination means insights from practice are translated directly into new services and the further development of Total Benefits.
Founder
Paul founded Not Secondary out of the conviction that employee benefits can be used far more strategically. From that vision, he guides organisations through complex benefits questions and is responsible for the substantive development of Total Benefits. He also focuses increasingly on growing the team and professionalising the organisation.
Full Stack Developer
Joël translates complex benefits questions into smart software. He is responsible for the development of Total Benefits and works daily on new features, integrations and the further development of the platform. By working closely with business development, consultancy and customer success, he makes sure feedback from practice is translated directly into new features and improvements within Total Benefits. That way, new functionality fits not only technically, but also the daily reality of HR professionals.
Business Development Associate
For many organisations, Patrick is the first point of contact at Not Secondary. During the first meeting he maps out an organisation’s challenges and ambitions and looks at which solution or service fits those challenges best. After this discovery phase, he guides the commercial process up to the start of the collaboration. Patrick also organises small-scale events around employee benefits, where HR professionals share knowledge and discuss current developments.
Implementation & Customer Success Associate
Teun guides organisations from the moment they choose Total Benefits. He handles the intake and implementation, sets up the environment together with the client and guides stakeholders and users towards a successful go-live. After implementation, Teun remains the fixed point of contact. He helps organisations use Total Benefits structurally, spots opportunities to improve adoption and actively gathers feedback for the further development of the platform.
We are building a team of people who believe that employee benefits deserve far more attention than they get today. Do you want to help build the future of benefits?
View our vacanciesBook a no-obligation conversation and find out what we can do for your benefits.
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Find answers to the most common questions about our services and solutions.
Total Benefits is the first Employee Benefits Intelligence Platform in the Netherlands. It helps organisations centralise, benchmark, manage and continuously optimise their employee benefits.
Unlike traditional HR software, Total Benefits is not focused on HR administration or payroll processing. Instead, it is designed to collect, enrich and apply knowledge, benchmark insights and practical expertise related to employee benefits.
At the core of the platform is Benefits Intelligence: the collection, enrichment and application of knowledge, benchmark information, market insights and technology related to employee benefits. This enables organisations to make better-informed decisions about their benefits strategy.
Within the platform you can combine, among other things:
Total Benefits is not a one-time assessment or a standalone software tool. It is an intelligence platform that supports organisations in building, managing and continuously improving their employee benefits strategy.
As organisations continue to use the platform, they gain increasing insight into:
The goal: helping organisations move from fragmented employee benefits towards better-informed decision-making and a future-proof benefits strategy.
The name Total Benefits is inspired by the well-known HR concept of Total Rewards: the complete value an employer offers employees, including compensation, benefits, development opportunities, company culture and the overall employee experience.
Since our platform focuses specifically on everything beyond base salary, we chose the name Total Benefits.
Within the platform, employee benefits are organised into 12 core benefit themes, including wellbeing, mobility, flexibility, sustainable employability and meaningful work. This creates greater structure, consistency and visibility across the entire employee benefits package.
Built on this central knowledge layer, organisations can not only manage their employee benefits, but also benchmark, optimise and make better-informed decisions for the future.
Benefits Intelligence is the process of collecting, enriching and applying knowledge, data and market insights related to employee benefits.
By combining consultancy expertise, benchmark information, practical market insights and technology, Total Benefits enables organisations to make better-informed decisions about their employee benefits strategy.
Benefits Intelligence forms the foundation of every capability within Total Benefits — from the Benefits Database and benchmark insights to governance, AI-powered assistance and future platform innovations.