Standout Through Benefits

The only specialist that puts benefits center stage. From in-depth knowledge to innovative solutions that make an impact on people and organizations.

Contributed to the benefits packages of:

Capgemini
HEVO
STP
Enable
ULC
ZN
Van Lanschot Kempen
Vandermeulen
Channable
Fellowmind
MSPS
Vrumona
Zinkunie
Incentro
Albron
BeFrank
Achmea
Capgemini
HEVO
STP
Enable
ULC
ZN
Van Lanschot Kempen
Vandermeulen
Channable
Fellowmind
MSPS
Vrumona
Zinkunie
Incentro
Albron
BeFrank
Achmea

We Are Not Secondary

The situation

In many organisations, benefits have grown organically over the years. Schemes accumulate, information becomes scattered, and maintaining oversight becomes increasingly difficult. At the same time, the importance of benefits is growing. Employees expect flexibility, employers want to remain attractive, and organisations are looking for ways to make deliberate choices.

The consequence

As a result, benefits have an ever-greater impact on employee happiness, engagement, and competitive differentiation. Yet structure, benchmark information, and insight into what actually works are often lacking. Many organisations know that opportunities exist, but lack the time, data, or resources to pursue them in a focused way.

Our belief

Not Secondary was founded from that observation. We believe that secondary benefits are anything but secondary. That is why we help organisations optimise, communicate, and manage their benefits.

We do this by combining specialist consultancy with Total Benefits, our benefits intelligence platform. This brings together knowledge, benchmark information, technology, and practical experience in one integrated approach, not only to make better decisions today, but also to organise benefits in a future-proof way.

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New in Total Benefits

Benchmark intelligence, live

Select a benefit and compare it directly with market data, practical insights and benchmark information. Total Benefits translates this information into concrete points of attention and recommendations for your benefits package.

Knowledge & news

Stay up to date

Stay up to date with the latest developments in work, pay, employee benefits, laws and regulations, and wellbeing. Read the latest articles on ArbeidsvoorwaardenNieuws.nl.

Optimisation of benefits
01. Optimisation

Optimisation

From a quick scan to full transformation. We help organisations deploy their benefits package strategically to attract and retain talent.

Primary Approach

Thorough optimisation of the benefits package for organisations ready for a complete overhaul.

Benefits Scan

A quick, focused analysis of your benefits package with actionable recommendations.

Boardroom Sessions

Strategic sessions for (senior) management on the role of benefits.

Benefits Philosophy

Build a strong foundation for your benefits with a clear philosophy.

Benefits On Call

Strategic sparring on benefits, exactly when you need it.

02. Software

Total Benefits

The first benefits intelligence platform in the Netherlands. Benchmark, optimise, and develop benefits from one central environment.

Total Benefits Platform

Benchmark Intelligence

Compare benefits live with market data, industry insights, and collective labour agreement developments. Well-founded decisions from one central intelligence layer.

Central structure

Bring schemes, policies, and documentation together in one central environment. One single source for the complete benefits package.

Alerts & trends

Alerts on legislative changes, market developments, and optimisations within the package. Always up to date.

BenefitsDatabase

Comprehensive database with fully elaborated benefits, including market insights, implementation, and communication context.

200+
Benefits
12
Central themes

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Experience the power of the platform for yourself.

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03. Communication

Make the value
visible

What good are great benefits if no one knows about them? We make sure your investment is truly appreciated by your employees and candidates.

Benefits Statement

A visually appealing and easy-to-understand overview for every employee.

Recruitment Copy

A consistent and honest story for your job postings. No more vague buzzwords.

Socials

Bring your benefits to life with creative content for Gen Z and millennials.

Communication of benefits

What our clients say

Together with Not Secondary, we have achieved a number of clear and tangible results. The possibilities for setting up flexible benefits can sometimes seem almost endless, but together with Paul we have made those possibilities increasingly concrete at every step. Our new Flex & Fit scheme has something appealing for everyone. Combined with the Total Benefits statement, which we primarily use to explain benefits to job applicants, we have taken a great step forward in becoming, and remaining, an attractive employer.

Kees- Jan van den Brink, HR Director @ ScheutenView client story

With the help of Not Secondary, we transformed our benefits into an overview that is clear, accessible, and a pleasure to read. It almost feels like it was always this straightforward, but that's largely thanks to their sharp eye and calm, structured approach. Our current colleagues and future colleagues alike can now see at a glance what we have to offer, and that's exactly what we needed.

Ellen Jansma , HR Director @ VrumonaView client story

We take great pride in our unique company culture, where everyone is free to be themselves. This culture is reflected not just in the workplace, but also in our benefits. We offer a package that is people-centered and modern. The Benefits Statement we developed in collaboration with Not Secondary has become a true reflection of our organization. Working with Not Secondary was a very pleasant experience. Paul was able to support us with inspiration and practical advice. Together, we arrived at a Benefits Statement that accurately captures what we have to offer and is a beautiful document to behold. Paul helped us communicate our benefits in a way that is not only more readable, but also better aligned with our core values. We also added and refined a number of great elements based on his outside-in perspective. We couldn't be more proud of the result!

Anneke Nobel, CHRO @ FellowmindView client story

After a number of conversations with Not Secondary/Paul Brink, it quickly became clear that we wanted a more comprehensive statement. Not Secondary seamlessly adapted to this. Even after an initial, highly creative proposal, they listened carefully and adjusted the statement to our wishes. This has given us a great menu of all benefits for our (prospective) employees. It provides a clear picture of everything that is done and organised for our employees. Thank you for the great collaboration!

Cornelie Eichelsheim, HR Manager @EostaView client story

I'm glad we asked Paul to contribute his thinking to this large and important project. Their experience gives them an enormously broad range of possible benefits that you would never come up with on your own. From major benefits to smaller ones that are relatively low-cost for the employer, yet have an enormous positive impact. They have a thorough understanding of both the advantages and the challenges of potential new benefits, enabling you to make well-informed decisions. On top of that, the collaboration went very smoothly, and it was great that Not Secondary offers flexibility in its type of service.

Marloes van Overhagen, Head of People & Culture @Channable View client story

Paul Brink from Not Secondary helped us with the Optimisation and Communication of our benefits. A process we are very satisfied with, which ultimately delivered a Benefits Statement that beautifully and vividly describes our benefits, fully in line with the style of VanderMeulen and the industry in which we operate.

René Bakker, Managing Director @ Van Der Meulen View client story

Do our benefits sufficiently align with the needs of our employees, and is it possible to tailor them to different life stages? This question had been on our minds for some time. We were also curious about the benefits being offered in the market. Together with Not Secondary, we immersed ourselves in these topics. Paul Brink's expertise has been enormously helpful in shaping our thinking. Another thing we appreciated was that Paul takes a close look at what is genuinely appropriate and provides a very realistic picture of this. Something else we discovered during this process is that we already have many secondary benefits that are well-aligned, but that we could be communicating them far more effectively. Not Secondary helped us here as well, by creating an accessible and attractive reward statement.

Marijke Schilder Spel , HR Adviseur @ HEVOView client story

We look back on a great collaboration! Paul brought his market knowledge and experience with similar projects, which was wonderful to combine with input from our own colleagues. This led us to a truly impressive, revamped secondary benefits package. Thank you so much for all your help, advice, and expertise!

Ilona Schipper , HR Specialist @MSPS View client story

From the very first contact, Paul took the time to get to know Zinkunie better by, among other things, visiting various locations. This enabled them to write a clear Benefits Statement in the language of our employees. Thanks to the extensive experience Not Secondary has gained across a wide range of companies, they are well positioned to advise on what sets different secondary benefits apart. In addition, they put forward creative and surprising new benefits to complete Zinkunie's package. In a nutshell, working with Not Secondary was an extremely pleasant experience, our wishes were listened to carefully, the secondary benefits were presented in a visually engaging format, and we received practical tips on how to communicate the Benefits Statement internally.

Anouk Mels , HR-Manager @Zinkunie View client story

We had been looking to improve the way we communicate about our benefits for quite some time, both to potential new colleagues and for internal communications. With the help of Not Secondary, we achieved just that. What's great is that an expert outside perspective helps you communicate just that little bit differently and arrive at a concrete end product. Working with Paul was a real pleasure. We're absolutely delighted with the result. Finally, a powerful new tool to showcase our excellent benefits.

Ad van Zonneveld , HR Journey Lead @AchmeaView client story

We found the clear and professional structure of the quick scan to be a very positive experience. Paul took a concrete approach and adhered fully to the agreed timeline. The full range of benefits, both from the collective labour agreement and internal policies, has been mapped out clearly, providing the right insights into potentially desirable new benefits. Based on this mapping of the various conditions, concrete additional options were recommended. We will certainly be continuing our collaboration with and taking further advice from Not Secondary.

Christiane de Jong , HR Directeur @AlbronView client story

Through our network we came into contact with Not Secondary, who provided us with excellent support. Together with them, we developed a new benefits document and a so-called benefits statement, giving both current and prospective new colleagues a clear and concise overview of everything we offer. An external perspective was invaluable in this process and also held up a mirror to us. An added advantage was that Not Secondary had all the necessary expertise in-house, HR experience, marketing experience, and legal knowledge, all of which are crucial in this type of communication. Paul's flexibility and accessibility were also greatly appreciated. We are very satisfied with the end result and would highly recommend Not Secondary as a collaborative partner.

Evi Bertrums , Compensation & Benefits Specialist @Capgemini View client story

To continue differentiating ourselves with our benefits, we commissioned a quick scan from NotSecondary. At Van Lanschot Kempen, we strive for an inclusive package that is relevant to all generations. That is why we offer, for example, a childcare budget for young parents and grandparent leave for colleagues who occasionally step in to look after their grandchildren. By having an external scan carried out by a specialised party like NotSecondary, we ensure that we leave no opportunity unexplored to offer an even better package in the future. NotSecondary has extensive market knowledge and has provided us with many interesting new insights. The comprehensive analysis and report we received are helping us to continue building a great and inclusive package!

Marie Claire Baas , Lead Expert Compensation & Benefits @ Van Lanschot Kempen View client story

Latest Insights

Discover the latest articles on secondary benefits and how to deploy them strategically.

Frequently Asked Questions

Find answers to the most common questions about our services and solutions.

Total Benefits is the first Employee Benefits Intelligence Platform in the Netherlands. It helps organisations centralise, benchmark, manage and continuously optimise their employee benefits.

Unlike traditional HR software, Total Benefits is not focused on HR administration or payroll processing. Instead, it is designed to collect, enrich and apply knowledge, benchmark insights and practical expertise related to employee benefits.

At the core of the platform is Benefits Intelligence: the collection, enrichment and application of knowledge, benchmark information, market insights and technology related to employee benefits. This enables organisations to make better-informed decisions about their benefits strategy.

Within the platform you can combine, among other things:

  • the Benefits Database, containing more than 200 fully developed employee benefits, organised across 12 benefit themes;
  • benchmark information and practical market insights;
  • governance and compliance support;
  • optimisation workflows;
  • communication and implementation tools;
  • AI-powered support through the Benefits Assistant.

Total Benefits is not a one-time assessment or a standalone software tool. It is an intelligence platform that supports organisations in building, managing and continuously improving their employee benefits strategy.

As organisations continue to use the platform, they gain increasing insight into:

  • how their benefits compare with the market;
  • which benefits are most relevant to their workforce;
  • where optimisation opportunities exist;
  • which trends and developments are shaping the future of employee benefits.

The goal: helping organisations move from fragmented employee benefits towards better-informed decision-making and a future-proof benefits strategy.

The name Total Benefits is inspired by the well-known HR concept of Total Rewards: the complete value an employer offers employees, including compensation, benefits, development opportunities, company culture and the overall employee experience.

Since our platform focuses specifically on everything beyond base salary, we chose the name Total Benefits.

Within the platform, employee benefits are organised into 12 core benefit themes, including wellbeing, mobility, flexibility, sustainable employability and meaningful work. This creates greater structure, consistency and visibility across the entire employee benefits package.

Built on this central knowledge layer, organisations can not only manage their employee benefits, but also benchmark, optimise and make better-informed decisions for the future.

Benefits Intelligence is the process of collecting, enriching and applying knowledge, data and market insights related to employee benefits.

By combining consultancy expertise, benchmark information, practical market insights and technology, Total Benefits enables organisations to make better-informed decisions about their employee benefits strategy.

Benefits Intelligence forms the foundation of every capability within Total Benefits — from the Benefits Database and benchmark insights to governance, AI-powered assistance and future platform innovations.