Benefits Communication
The complete package for benefits communication
With Benefits Communication we combine Benefits Statement, Benefits Recruitment Copy, Benefits Content and Benefits PR into one integrated approach.
That way we bring your benefits to the attention of employees, candidates and the labour market in a consistent way.
Schedule an appointment- Investment
- from € 20,000
- Approach
- 4 services, 1 story
The question
Good benefits alone are not enough
Many organisations offer more than employees and candidates realise. Benefits are scattered across documents and systems, barely feature in recruitment communication or only show up in communication now and then.
As a result, a significant part of the value of the benefits package stays invisible.
Benefits Communication brings those different parts together. Not by simply communicating more, but by developing one recognisable story and consistently translating it to different audiences and channels.
Why this matters
From benefits to a strong employer story
Benefits play an important role in how employees and candidates experience an employer. But only if they know what is on offer and understand what is relevant to them. Good benefits communication can contribute to:
More awareness of existing benefits
More appreciation for the total package
A stronger employer brand
Better benefits communication towards candidates
More visibility for distinctive benefits
A consistent story towards employees, candidates and the labour market
Our approach
Four services. One line of communication.
Benefits Communication combines our four communication services:
- 01
Benefits Statement
We bring your secondary benefits together in a visual, easy-to-understand overview in your own brand style.
- 02
Benefits Recruitment Copy
We translate your benefits into clear, distinctive copy for vacancies and other recruitment communication.
- 03
Benefits Content
We translate your benefits into creative, accessible content for different channels and audiences. From social media to other forms of internal and external benefits communication.
- 04
Benefits PR
We actively draw attention to distinctive choices and developments in your benefits with substantive PR.
One story, multiple channels
The strength lies not only in the four separate parts, but above all in how they connect.
What employees see in the Benefits Statement matches what candidates read in recruitment communication and what you tell through content and PR.
So rather than four separate communication tools, we develop one recognisable line of communication that we translate to different moments, channels and audiences.
Result
Benefits that are seen and understood
After the project you have a coherent approach to benefits communication, aimed at both internal and external audiences.
One recognisable story about your benefits
A professional Benefits Statement
Stronger benefits copy for recruitment
Creative content for internal and external communication
PR around distinctive benefits and developments
More consistency between what you offer and how you communicate about it
Process & timeline
How does Benefits Communication work?
We start with your current benefits package, employer branding and existing benefits communication. Together we then determine the audiences, key messages, communication tools and planning. From one central line of communication we develop the four parts further.
The exact lead time depends on, among other things, the size of the benefits package, the number of audiences, the desired amount of content and internal coordination and feedback.
The desired lead time is always open for discussion. Fast internal delivery, coordination and feedback can shorten the total lead time considerably.
Indicative investment
What does Benefits Communication cost?
Benefits Communication is our complete package for benefits communication and combines Benefits Statement, Benefits Recruitment Copy, Benefits Content and Benefits PR. The exact investment depends on, among other things, the size of your benefits package, the number of audiences, the desired communication tools and the amount of content. We agree clearly on scope, planning, deliverables and investment in advance.
Frequently asked questions about Benefits Communication
Yes. Benefits Statement, Benefits Recruitment Copy, Benefits Content and Benefits PR are also available separately. Benefits Communication is intended for organisations that want to tackle their benefits communication as a whole and let the different parts reinforce each other.
No. We explicitly look at employees, candidates and the wider labour market. For each part we determine which audience is central and through which channels we can best reach them.
Not necessarily. We can take your existing benefits as a starting point. If it turns out during the project that substantive choices or further optimisation are needed, we can discuss how our benefits optimisation services can support that.
Yes. The communication is developed in line with your existing brand identity and employer branding. The aim is for benefits to become a recognisable part of your employer story.
Curious how your benefits can become one strong story?
We are happy to look at your current benefits communication together and how we can make it stronger and more consistent towards employees, candidates and the labour market.
