Benefits PR
Put your benefits in the spotlight
Your benefits say a lot about who you are as an employer. So why share that story only with employees and candidates who already know how to find you?
With Benefits PR we turn your benefits into a substantive story and actively bring it to the attention of a relevant audience.
Schedule an appointment- Term
- 12 months
- Frequency
- 1 article per quarter
- Investment
- € 1,000 a year
The question
Good benefits deserve a bigger stage
Many organisations invest a lot of time and money in their benefits every year. Yet the communication about them often stays limited to vacancies, the careers site, the intranet or a staff handbook.
That leaves an opportunity on the table. Distinctive choices around leave, vitality, mobility or flexibility say a great deal about what you stand for as an employer.
With Benefits PR we make those stories visible outside your own organisation and use benefits for employer branding, labour-market communication and thought leadership within HR.
When is Benefits PR right for you?
Do you have a story that deserves more attention?
You do remarkable things
The benefits package contains schemes or choices that are distinctive, but hardly known outside the organisation.
Employer branding could be stronger
You want to show more concretely what you value as an employer.
More visibility in the labour market
You want to reach more than the candidates who already land on your careers site.
A need for substantive content
You want to publish quality content regularly without having to develop it all yourself.
Building thought leadership
You want to share your vision and choices around benefits with HR professionals and other employers too.
Not sure where to start?
In a short call we look at which approach fits your organisation.
Schedule an appointmentWhy this matters
Turn benefits into a story
Increase your reach
Bring your employer story to attention beyond your own communication channels.
Strengthen the employer brand
Use concrete examples to show what you stand for as an employer.
Build thought leadership
Share your vision and experience with other HR professionals and employers.
Create reusable content
Use the articles on your own website, socials, newsletters, vacancies and recruitment campaigns as well.
Our approach
From benefit to publication
- 01
Your own company page
We set up a dedicated company page on ArbeidsvoorwaardenNieuws.nl, with an introduction to your organisation, your logo, contact details and a direct link to your website.
- 02
Choosing the topic
Each quarter we decide together which part of your benefits package or benefits policy makes for an interesting story.
- 03
Interview & article
We handle the process from interview and substantive development through to writing and editing. You supply the knowledge and practical experience; we turn it into a strong, accessible article.
- 04
Publication & distribution
The article is published on ArbeidsvoorwaardenNieuws.nl and brought further to attention through our social media channels and newsletter.
- 05
Extra reach
Where relevant we advise on additional ways to bring the story to the attention of HR platforms, trade media and other relevant channels.
Result
Consistently visible with your benefits story
With Benefits PR your benefits become part of your external communication throughout the year.
Benefits stop being just something employees receive and become a story that gets seen, shared and remembered.
Your own company page on ArbeidsvoorwaardenNieuws.nl
A new substantive article every quarter
Publication and distribution across several channels
Content you can reuse yourself
More visibility as an employer and within the HR field
Process & timeline
A whole year of attention for your benefits
Benefits PR is set up as an ongoing collaboration. Each quarter we develop a new substantive article together about a relevant part of your benefits package or benefits policy. For every article we agree the topic, plan an interview and then take care of the writing, editing, publication and distribution.
That way we build steadily on the visibility of your benefits and employer brand throughout the year.
Indicative investment
What does Benefits PR cost?
For that you get your own company page on ArbeidsvoorwaardenNieuws.nl, and each quarter we develop and publish a substantive article about your benefits. Any additional work or external publication options are agreed separately in advance.
Frequently asked questions about Benefits PR
The articles are published on ArbeidsvoorwaardenNieuws.nl. We also share the publications through our own social media channels and newsletter.
We decide that together each quarter. The topics come from your benefits package, developments within the organisation or a broader benefits trend on which you have an interesting view or practical experience.
No. We take the process off your hands. We decide the topic together, gather the information we need from you and then handle the writing and editing of the article.
Yes. Before publication you of course get the chance to check the article and give feedback.
Yes. The content developed can also be used through your own communication channels, for example on your website, social media, in newsletters, vacancies or recruitment campaigns.
No. Benefits PR has a broader purpose. The articles contribute to your visibility as an employer towards potential employees, but can also contribute to your positioning and thought leadership within HR.
No. Publication on ArbeidsvoorwaardenNieuws.nl and distribution through our own channels are part of Benefits PR. For additional external media we can advise on interesting options, but placement with external platforms and trade media depends on their editorial teams and cannot be guaranteed.
Yes. The standard set-up assumes one article per quarter. If you want to publish more often, we can discuss how to adjust the collaboration.
Do your benefits deserve more attention?
Make your benefits part of the external employer story and build visibility, employer branding and thought leadership throughout the year.
