Benefits Content
Bring your benefits to life
With Benefits Content we translate your benefits into creative, professional video content.
That way we make visible what you have to offer as an employer and bring benefits to the attention of employees, candidates and the labour market in an engaging way.
Schedule an appointment- Lead time
- 6-8 weeks
- Investment
- from € 10,000
- Approach
- 5 steps
The question
Good benefits deserve more attention
Many organisations have interesting benefits, but communicate about them only to a limited extent. They sit somewhere on the careers site, get a brief mention in a vacancy or can only be found in the staff handbook.
As a result, a significant part of what you have to offer as an employer stays underexposed.
With Benefits Content we make benefits visible in a way that matches how people consume information today: short, creative and visual.
Why this matters
Make benefits part of your employer story
Benefits say a lot about who you are as an employer. They show what you stand for, what you value and what employees can expect from you. Video makes it possible to tell that story in an accessible, engaging way. Not just by explaining which schemes exist, but by showing what they mean in practice. Benefits Content can thereby contribute to:
More visibility for existing benefits
More awareness and appreciation among employees
A stronger employer brand
Distinctiveness towards potential candidates
More attention for the benefits that make you special
Content that can be used across internal and external channels
Our approach
From benefit to story
We combine our substantive knowledge of benefits with creative concept development and professional video production.
- 01
Selection
Together we determine which benefits and stories deserve extra attention. We look at what is distinctive, relevant or not yet visible enough.
- 02
Creative concept
We translate the selected topics into creative video ideas that fit your organisation and audience. Informative where needed, provocative or humorous where possible.
- 03
Script & preparation
We develop the concepts into concrete scripts and prepare the production.
- 04
Production
Together with our regular production partner we bring the concepts to life professionally. Filming generally takes place at your organisation and, where appropriate, your own employees play a role.
- 05
Delivery
After filming we take care of the full post-production and deliver the videos in different formats for use across channels.
Result
Benefits that are seen and remembered
After the project you have professional video content that brings your benefits to life in a creative, recognisable way.
Usable towards employees and candidates, via social media, the careers site, vacancies and internal communication
Benefits that are not just described, but genuinely part of your employer branding and labour market communication
Five short videos in different formats, ready to use
What's included?
From concept to end product
Within Benefits Content we take care of the entire creative and production process. The standard package consists of:
In the standard package we highlight five benefits and translate them into five short videos of roughly 15–30 seconds. The employer generally provides the filming location and the required employees/extras.
- 1
Selection of the benefits and topics
- 2
Creative concept development
- 3
Scripts and pre-production
- 4
One professional production day
- 5
Professional camera, audio and production equipment
- 6
Editing
- 7
Colour grading and sound design
- 8
Royalty-free music
- 9
Use of supplied logos, fonts and end card
- 10
Two feedback rounds
- 11
Delivery in different aspect ratios
Process & timeline
How does Benefits Content work?
We start by determining the topics and creative direction. We then develop the concepts and scripts and prepare the production day together. Where possible the content is filmed in one production day. Editing, feedback and final delivery follow.
The exact lead time depends on, among other things, the complexity of the concepts and how quickly planning, employees, location and feedback can be coordinated.
The desired lead time is always open for discussion.
Indicative investment
What does Benefits Content cost?
The investment depends on the size and complexity of the desired content production. The standard package covers the full process from concept development and scripts to professional production and delivery of five short videos around five highlighted benefits. Additional wishes, such as extra videos, additional shooting days, external locations or external actors/extras, can of course be added and are budgeted separately in advance.
Frequently asked questions about Benefits Content
We decide that together. We look, for example, at benefits that are distinctive, important to employees or candidates, not well known enough or that lend themselves well to a creative story.
We develop the concepts and scripts together with our regular production partner. Not Secondary brings the substantive expertise in benefits and labour market communication. Our production partner adds the creative expertise and ideas for video. Together we translate your benefits into concepts that are substantively correct and creatively strong.
Where possible we work with your own employees. That makes the content recognisable and authentic. The employer generally provides the required employees/extras and a suitable filming location.
Yes. The videos are delivered in different formats so they can be used on LinkedIn, Instagram, TikTok and your own website, among others.
Yes. The standard package consists of five videos. If you want to highlight more benefits or develop additional content, we can expand the production.
Yes. Benefits Content is available separately, but is also part of Benefits Communication, in which we combine Benefits Statement, Benefits Recruitment Copy, Benefits Content and Benefits PR into one complete package.
Curious what this means for your organisation?
In a short call we look at your benefits together and where the biggest gains are.
