Not Secondary Benefits Statement
Give your benefits the stage they deserve
Employers invest heavily in benefits, but employees and candidates often have no idea what is actually on offer.
With the Not Secondary Benefits Statement we bring your benefits together in one visual, understandable and appealing story. For current employees and for candidates who want to know what you have to offer as an employer.
Schedule an appointment- Timeline
- 1–2 months
- Approach
- 5 steps
The question
Good benefits are worth little if nobody knows about them
Benefits are often scattered across staff handbooks, the intranet, separate schemes and other documents. As a result, employees do not always know what is available or what certain schemes mean for them.
Towards candidates, too, a lot of value goes unused. Vacancies and interviews usually mention only a small part of the package, while the package as a whole can weigh on the choice for an employer.
With a Benefits Statement we make visible what you offer and why it is attractive – for current and future employees alike.
When is a Benefits Statement right for you?
Time to make your benefits more visible?
Information is fragmented
Benefits are spread across different documents and systems.
Employees do not know the package well enough
A lot is on offer, but far from everyone knows what is available.
The staff handbook is too extensive
All the information is there, but employees have to search for what is relevant to them.
Candidates only see part of it
You offer more than becomes visible during recruitment and the application process.
The communication does not fit the organisation
The current documents are factually correct, but their look and feel do not match your employer brand.
Not sure where to start?
In a short call we look at which approach fits your organisation.
Schedule an appointmentWhy this matters
Make visible what you already offer
More appreciation
Show employees more clearly what is arranged for them.
More use
Make benefits findable and understandable, so they are actually used.
A stronger candidate experience
Give candidates a clear picture of what you offer during the application process.
A stronger employer brand
Make benefits part of a recognisable, distinctive employer story.
Our approach
From benefits to a recognisable story
- 01
Inventory
We gather the relevant documentation and map the benefits that should appear in the Benefits Statement.
- 02
Structure & story
We decide how to present the package logically and recognisably. Where fitting we link benefits to your core values, themes or other recognisable elements of the organisation.
- 03
Copy & clarity
We translate existing schemes into short, understandable texts without losing the essence of the benefit.
- 04
Visual design
We develop the Benefits Statement fully in your brand style and make sure the presentation is attractive and clear.
- 05
Feedback & delivery
Together we go through the draft, process the feedback and work towards the final version.
Result
One story for current and future employees
Afterwards you have a Benefits Statement that lets employees see quickly and easily what you arrange for them as an employer. At the same time it can be used to give candidates a far more complete picture of your benefits during the application process.
Benefits are not only offered, but made visible as part of your employer brand.
All relevant benefits together in one clear overview
Understandable, accessible texts
Fully designed in your own brand style
Usable for employees, candidates and onboarding
Client stories
How other employers make their benefits visible
See how we translated benefits into an appealing, recognisable story for employees and candidates at different organisations.
Client storyVan Der Meulen
From employee handbook to a benefits experience
Client storyFellowmind
Benefits that align with your company culture
Client storyAchmea
From 100 pages of collective agreement to understandable benefits
Client storyCapgemini
From complex regulations to understandable benefits
Client storyHEVO
Bringing management and works council together on benefits
Client storyMSPS
From multiple schemes to one benefits framework
Client storyVrumona
From complex collective agreement to one overview of all benefits
Client storyEnable U
A modern employee benefits story for a modern IT organisation
Client storyScheuten
More freedom of choice within benefits
Process & timeline
From documents to a final Benefits Statement
Beforehand we decide together which benefits are included, which audiences the Benefits Statement is for and which communication style fits your organisation. We then get to work on content, structure and design and work towards the final version through one or more feedback rounds.
The exact timeline also depends on the number of benefits, the documentation available and how quickly input and feedback are supplied.
Do you have a specific deadline? Then we agree up front on what is feasible.
Frequently asked questions about Not Secondary Benefits Statement
No. A staff handbook often contains extensive information, rules and procedures. A Benefits Statement is meant to present benefits accessibly, attractively and clearly. It therefore does not automatically replace the underlying schemes or formal documentation.
We decide that together. As a basis we map the relevant employee benefits and determine which information employees and/or candidates need to understand the package properly.
No. We can gather existing information from different documents and translate it into understandable texts for the Benefits Statement. We do of course need enough substantive information to describe the schemes correctly.
Yes. The Benefits Statement is developed to measure and matches your brand style and employer brand visually, so it feels like communication from your own organisation.
Certainly. During the application process in particular, a Benefits Statement can add a lot of value. Candidates often see only a limited part of the benefits, while the package as a whole can play an important role in their choice of employer.
The Benefits Statement can therefore be used at different points in the candidate journey, for example during an interview, with the offer or during onboarding. Depending on your needs we can also develop a more compact version specifically for candidates.
Yes. Because we go through the entire package, things regularly stand out to us and we share our observations and ideas where relevant. A full analysis or optimisation of the package is not a standard part of a Benefits Statement, though. Our optimisation services are meant for that.
Yes. Benefits change, and so the Benefits Statement can be updated periodically. We can agree on how future changes are processed.
We always deliver both the master file in .ai and the actual document in .pdf. That also makes it possible for you to maintain changes yourself after the project.
Show what you have to offer as an employer
Turn separate benefits into one clear, attractive and recognisable story for current and future employees.
