Communication
Give your benefits the spotlight they deserve. From visual statements to compelling job copy and social content.
Not Secondary Benefits Statement
Give your benefits the spotlight they deserve
The Not Secondary Benefits Statement is our product that presents your benefits in a visually engaging and easy-to-understand way. It is a tailor-made overview of an organisation's secondary benefits, so that employees know exactly which benefits are available to them. This overview is not only useful for existing employees, but can also be used for new employees or during the recruitment process.
What we do:
- We create a visual overview of all secondary benefits
- We ensure the information is presented clearly, accessibly, and attractively, in the client's corporate identity
- We connect the benefits to recognisable elements such as core values or product groups, so the story aligns with what employees already know
Result:
- Employees gain a clear understanding of the secondary benefits they receive, leading to greater appreciation and trust
- At the same time, it strengthens your employer brand with (prospective) employees, through a story that is both recognisable and distinctive
Benefits Recruitment Copy
First impressions count. What does yours say about your organisation?
The problem
Over the past few years, we have analysed hundreds of job postings in the area of secondary benefits, and we see virtually the same mistakes time and again:
- Benefits described inconsistently across different job postings
- Key benefits that are missing altogether
- Vague filler phrases such as "excellent benefits" or "a fantastic team"
While we know exactly what is truly on offer for our clients, this rarely comes across in job postings. It's no wonder that potential candidates don't get the impression you're trying to create.
You only get one chance to make a first impression.
That's why we've added Benefits Recruitment Copy to our range of services.
What we do:
- Together, we identify the real star benefits within the benefits package, so they get a prominent place in every job posting
- We craft a clear, consistent narrative about the benefits that can be used verbatim in every job posting. No more fragmented messaging, just one clear, compelling story
- Where needed, we bring the story to life visually or help build a dedicated benefits page on your careers website
Result:
- A honest and clear picture of the benefits package for every potential candidate who views your vacancies
- We ensure a consistent, professional presentation of your offering and say goodbye to hollow phrases like "excellent secondary benefits" or "we have an amazing team spirit"
Benefits PR
Put your benefits in the spotlight
Many organisations invest significant time and money in their benefits each year. Yet the attention they receive is often limited to job postings, a careers page, or an employee handbook. A missed opportunity, because benefits say a great deal about what you stand for as an employer and can make a meaningful contribution to your employer brand.
With Benefits PR, we help organisations actively bring their benefits to the attention of a relevant audience. Not through commercial advertisements, but through substantive articles that show what choices you make as an employer and why. This way, you simultaneously work on employer branding, benefits communication, and thought leadership within HR.
What we do:
- We create a dedicated company page on ArbeidsvoorwaardenNieuws.nl, including an introduction to the organisation, company logo, contact details, and a direct link to your website.
- Each quarter, we develop a substantive article in co-creation, focused on a specific element of your benefits package.
- We take ownership of the entire process, from topic selection and interviews to writing, editing, and publication.
- We publish the articles on ArbeidsvoorwaardenNieuws.nl, share them via our social media channels, and include them in our newsletter.
- We advise on additional ways to distribute the articles further via relevant HR platforms, trade media, and other communication channels.
Results:
You show (potential) employees what you stand for as an employer and what choices you make in the area of benefits. At the same time, you build a strong employer brand and have access each quarter to high-quality content that you can also use on your own website, social media channels, job postings, newsletters, and recruitment campaigns.
Benefits become not just something employees receive, but a story that is seen, shared, and remembered.
Not Secondary Socials
Bring your benefits to life on social media
Many organisations have great benefits, but they rarely get the attention they deserve. On websites they disappear into lengthy texts, and in job postings they receive little focus. Yet secondary benefits are ideally suited to be showcased through social media.
That matters, because the employees of the future are on TikTok, Instagram and LinkedIn. Generation Z and young millennials in particular use these platforms to explore potential employers, and they expect fast, visual and authentic content.
With Not Secondary Socials we bring benefits to life across your social media channels. No static lists, but creative, accessible and engaging content that people actually respond to. With a touch of humour, so that even topics like pensions, leave or mobility feel light and easy to understand.
What we do:
Result: