Presenting benefits in a way that suits your organisation
Eosta is an international distributor of organic fruit and vegetables, known for its sustainable vision on food and transparency throughout the supply chain. Guided by its core values of responsibility, collaboration, and authenticity, the organisation invests not only in its products, but also in its people.
Eosta had a comprehensive benefits package in place, but was looking for a way to present all its arrangements in a clear and compelling manner. The goal was to give both employees and job applicants a better understanding of everything the organisation has to offer.
After a number of conversations with Not Secondary/Paul Brink, it quickly became clear that we wanted a more comprehensive statement. Not Secondary seamlessly adapted to this. Even after an initial, highly creative proposal, they listened carefully and adjusted the statement to our wishes. This has given us a great menu of all benefits for our (prospective) employees. It provides a clear picture of everything that is done and organised for our employees. Thank you for the great collaboration!
Challenge:Eosta had a comprehensive and diverse package of secondary benefits. In addition, the HR policy and HR pillars were already well developed and clearly embedded within the organisation.
The challenge therefore lay not in optimising the terms of employment, but in presenting everything Eosta offers its employees in a clear and appealing way.
The goal was to develop a communication tool that gives both current and prospective employees an at-a-glance overview of the benefits and the attention Eosta devotes to vitality, development and wellbeing.
Approach & advice:After several conversations with HR Manager Cornelie Eichelsheim, it became clear that a traditional Benefits Statement would not do sufficient justice to the identity of the organisation.
We therefore chose to develop a concept that fully aligns with the culture and vision of Eosta.
Because vitality plays a central role within the organisation, the nameEosta Vitaliteit Menuwas chosen.
Within this document, all benefits, facilities and initiatives have been brought together in a clear and visually appealing way. A conscious choice was made to draw entirely on Eosta's own strengths and the unique elements the organisation already offers its employees.
Throughout the process, the concept was further refined based on feedback from Eosta, ensuring that the final result fully matched the organisation's wishes.
Result:The result is a distinctive communication tool that perfectly aligns with Eosta's identity.
Instead of a traditional overview of benefits, the organisation now has a Vitaliteit Menu in which employees and applicants can discover in an accessible way what Eosta has to offer as an employer.
As a result, the benefits have not only become more visible, but the attention Eosta devotes to vitality, wellbeing and good employership is also conveyed in a compelling way.
The end result is a communication tool that fully aligns with the culture, core values and ambitions of the organisation.
